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Celebs can face 5-yr jail, fine for misleading ads
Celebrities endorsing misleading advertisements can be jailed for up to five years and face a fine of Rs 50 lakh under a new draft law, which will be taken up by a group of ministers on Tuesday.
New Delhi: Celebrities endorsing misleading advertisements can be jailed for up to five years and face a fine of Rs 50 lakh under a new draft law, which will be taken up by a group of ministers on Tuesday.
The Centre in August last year had introduced the Consumer Protection Bill 2015 in the Lok Sabha to repeal the 30-year-old Consumer Protection Act. A Parliamentary Standing Committee submitted its recommendations in April.
After studying the panel's report, the Consumer Affairs Ministry has accepted some key recommendations such as provisions for fixing liability on celebrities and stringent punishment for adulteration, among others. According to sources, the Department of Consumer Affairs has received comments from other ministries on the draft law.
Almost all the ministries are in agreement on the proposed provision to impose hefty penalty and imprisonment to celebrities endorsing misleading advertisements as well as those involved in adulteration, they added.
