Chiranjeevi's innovation

Union Tourism Minister K Chiranjeevi has convinced Archeological Survey of India (ASI) to agree to ONGC proposal for adopting monuments under Campaign Clean India under Corporate Social Responsibility. Golkonda Fort in Hyderabad has been chosen for it. Other monuments similarly chosen are: Taj Mahal in Agra, Ellora Caves in Maharashtra, Elephanta Caves in Maharashtra, Red Fort in Delhi and Mahabalipuram in Tamil Nadu. It is Chiranjeevi's idea is to drive home the concept of cleanliness, to which foreign tourists attach utmost importance. Chiranjeevi's Campaign Clean India is carried out for maximum number of monuments/tourist destinations, so that tourists inculcate the feelings and the spirit of cleanliness and respect for such monuments. The campaign will be part of the government's strategy of the 12th Five-Year Plan for improving the quality of services and environs in and around tourist destinations across India. The campaign will ensure that these levels are sustained through ownership and involvement of private and public sector stakeholders.