Swiss finally in smartwatch fray

Everyone’s been waiting for it, and now it’s happened: The Swiss have finally entered the smartwatch fray.

Coming only a few weeks after Swatch announced it will release a smartwatch to compete with the Apple Watch, a new Swiss company called Manufacture Modules Technologies (MMT) has introduced a line of smartwatches made in Switzerland. MMT is a joint venture between Silicon Valley wearable-technology company Fullpower Technologies and Union Horlogère Holding, which owns Swiss watchmakers Frederique Constant and Alpina. You might think you haven’t heard of Fullpower’s MotionX technology, but it’s what powers your swanky Jawbone and Nike wearables. MMT was created specifically for this project and is headquartered in Geneva, allowing it to market the watches as officially Swiss.

Before the end of 2015, MMT will release 10 different models under the banner Swiss Horological Smartwatches. These will be split between the Frederique Constant and Alpina brands and will include models for both men and women. The details have been made available for only two models, one from each brand, and the remainder of the collection will premiere at the Baselworld trade show in March. Watches will go on sale in June, and prices will start at $995. The gold-plated Frederique Constant model shown below will retail for $1,295.