Twitter hashtags heres how to use them

Hashtags help make Twitter unique among social platforms. If you’re currently wondering how to use hashtags on Twitter, this article will provide you with enough background on hashtags that you’ll be able to try a variety of strategies for using them. To start, let’s take a look at the definition of the hashtag, provided by Twitter. “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.”

Hashtags are here for us to categorise messages, and see what’s being said about the topics we deem important. Using hashtags is a great way to facilitate and participate in focused communication with others around the globe. Today we’ll cover two methods on how to use hashtags on Twitter. The first usage type is for the average user who likes the social aspect of Twitter. This type of user is not on Twitter for promoting a business or a service. Instead, this Twitter user likes to learn about various subjects and share information and opinions on those topics.

How to use hashtags on Twitter as a regular user

There are a few pointers to consider when beginning with hashtags. It’s worth noting that any Tweet sent with hashtags from a public account will be available for the public to read. Keep that in mind while creating any hashtags in the future. The average Twitter user will engage with hashtags in the form of conversations. These may include Tweet chats, which, according to Forbes, involves “a live Twitter event, usually moderated and focused around a general topic.”

Forbes continues to describe the Tweet chat. “To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.” Twitter users may take part in these chats, create their own, or wander upon Twitter chats started by others. They might be planned and promoted before airing, or they may be spur of the moment communications. Hashtags and Tweet chat are primary ways average Twitter users are exposed to hashtags. Businesses and service providers will likely use hashtags in ways. Let’s take a look at these other uses now.

How to use hashtags on Twitter as a business

As mentioned above, businesses can utilise Tweet chats to discuss a topic, share information, or overall work at building a larger audience. However, there are more options for businesses using hashtags. Custom hashtags: Brands can create their own hashtags relating to the mission statement or directly aligned with the brand. Branded hashtags will help spread the word of the brand and build a larger audience of followers on Twitter.

Live events: Companies hosting live events should create a hashtag directly for the attendees of the event. This is a great way to share insider information to the attendees while helping them get acquainted with the event, the location of the event, or other event attendees.

Reference: A hashtag can serve as a great reference point for content, lead generation, and Twitter users interested in the same information you’re publishing. Keeping the hashtag list as a reference will help you keep that information handy.

SEO: Hashtags are a good way to add a little boost to your SEO efforts as they allow you go target your SEO keywords in another way. If a target keyword is used to optimise a post, you use that keyword in a Tweet, and get people to click on your article, you’ll be helping build organic traffic to your website.

Embedded timelines: According to Twitter, “Embeddable timelines are interactive and enable your visitors to reply, Retweet, and favorite Tweets directly from your pages. Users can expand Tweets to see Cards inline, as well as Retweet and favorite counts.” Embedded Timelines work well with hashtags.

Live tweeting: Is your company going to a conference or taking part in something big? If so, live Tweeting is a good idea, and hashtags will allow for the biggest impact. Hopefully now you have a better idea as for how to use hashtags on Twitter. Start using hashtags today and find a larger audience more easily.