Panasonic to come up with freeze ray discs

New York : Panasonic, a Japanese multinational electronics company, has said it will commercialise the Blu-ray discs technology that is used by Facebook to archive data that users upload on the social networking website.

Panasonic has named its product line "freeze-ray" as it is used for a type of storage known as cold storage, where large amount of data needs to be stored for long period of time and are rarely accessed, pcworld.com reported.

"The company hopes to make Blu-ray an 'industry standard' for cold storage," Yasu Enokido, president of Panasonic business-to-business division, said at a press conference on Tuesday.

Although Panasonic did not give details about its plans, including release dates or prices, but, praised Blu-ray for its "longevity, immutability, backward compatibility, low power consumption and tolerance to environmental changes". Panasonic said it is working on new discs that will hold a terabyte of data.