Facebook Live - How Good Is This New Live Streaming Platform ?

Facebook will not give free rein to Twitter's live streaming application Periscope. On Wednesday April 6, the
network has introduced a series of new improvements added to its platform called Facebook Live.

Live streaming is a priority for Mark Zuckerberg who supervises himself the progress that are being made:'This one
of the things I'm most passionate about'. For Facebook's CEO and founder his new function naturally becomes part
of the social network's natural evolution: from simply sharing status to sharing pictures and from now on, videos.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in
the world,” CEO Mark Zuckerberg said on his Facebook page. “This is a big shift in how we communicate, and it’s
going to create new opportunities for people to come together.”

“It’s a significant investment in a new media type,” says Brian Blau, a longtime personal technologies researcher
at Gartner. “It gives users another way to interact with one another, and it gives brands another way to interact
with their customers.” In its early days, Facebook didn’t even allow people to post photos. But today, serving up
all kinds of media is crucial for the company.

Moreover, Facebook is incorporating its new Reactions (“Like,” “Love,” “Wow,” “Haha, “Sad,” and “Angry”) directly
into broadcasts much like Twitter’s Periscope features heart reactions. Those reactions will pop up in the frame
during a broadcast, then quickly disappear. “It’s like hearing the crowd applaud and cheer,” Fidji Simo, a
Facebook product management director, said in a blog post today.

The social network's 'massive audience'is a crucial advantage in the battle against Periscope. By the end of 2015,
there were more than 1.6 billion Facebook's users. 5 times more than Twitter. But Facebook may rapidly be facing
some tough competition: Youtube, Gogle's popular video platform, will soon be entenring this market.