As a business owner, how do you reach the people who are actually interested in your product or service? Thousands of small as well as established businesses use one route to get the deal and grow with undeniable results: Google Adwords management services.

Google controls more than 80% of the global search engine market. In fact, Google receives more than 16 billion search queries a day. Google Ads is a platform where you pay to display your ads in front of users searching for queries that connect with your products or services. A part of a digital marketing strategy, Google Ads gives you unlimited access to your target audience. As a result, you receive more calls, traffic, and in-store visits. In fact, paid ads on Google get 43% of the clicks. Not to mention, the Google Ads platform has been here for two decades, gaining popularity in the area of paid advertising.

Do you still have second thoughts about running Google Local Service Ads for your business? If yes, then keep on scrolling to get convinced!

What is Google Adwords Management?

Google AdWords management is about creating, executing, and managing your AdWords campaigns to ensure they deliver the best possible results. The management process is not a one-time action. It requires strategic planning, optimization of campaigns, and continuous monitoring to ensure they deliver successful results. The Google Ads management services are mostly provided by digital marketing companies that specialize in running ad campaigns and optimizing the campaign performance according to the keywords, pay-per-click, and performance.

How do Google Ads Work?

Google Ads puts your brand on top of Search Engine Result Pages. It means more people can find you and purchase your services/products. With Google Ads, you can set your ads to be seen by a specific group of people who are more likely to buy from you. You can target the groups based on demographics, interests, habits, what they are looking for, or past interactions with your ads or website.

For instance, you are selling high-end furniture online. Then you can use Google Ads to place your ads towards people who are interested in purchasing new furniture when they are searching or have already searched for terms like furniture near me, wooden dining table for a new home. Such ads fuel the existing desire rather than creating a new one, which will increase your chances of conversion and sales.

Wonderin' about a real case for proof? Asutra, a US wellness brand, had zero site visitors in 2018. But they invested in Google ad campaigns and got more than 300,000 clicks by 2022, achieving an increase in six-figure revenue.

What are the Key Components of Google Ads Management Services?

Google ads management services ensure your ads reach potential customers through the world’s top search engine. By leveraging these services, you can maximize your ad spend and achieve better campaign performance. But what actually is added in the services? Let’s take a look at the key components,

● Account setup and optimization - Set up a Google Ads account, configure the settings, link to Google Analytics, and engage with conversion tracking.

● Keyword Research: Find the right keywords that your users are searching for, while aligning them with your business goals.

● Ad Creation and Testing: Craft compelling ad copy that resonates with your target audience. Use A/B testing for different ad versions to find what works best.

● Bid Management: Adjust bids to ensure you get the best return on investment. It includes pay-per-click, i.e, PPC management services.

● Performance Monitoring and Reporting: Regularly review your camping performance and make data-driven adjustments to improve results.

Types of Google Ads

Google Ads uses a pay-per-click (PPC) model, where you only pay when someone actually clicks on your ad. Different types of PPC ads include,

● Search ads: They appear at the top of SERPs with the word ‘Ad’ next to the URL. It increases visibility of your business on search engines and drives more traffic to your site.

● Display Ads: They run on Google Display Network, across millions of websites, blogs, and other Google platforms like Gmail. It gives you views, which is great for increasing your brand awareness among a global audience.

● Shopping Ads: They appear on SERPs, showing your product image with important details like price, title, and store name. As the customers know what they are getting even before visiting your site, these ads assure high conversion rates.

● Video Ads: They play before or after a video on YouTube, targeting avid video watchers. With these ads, you can reach a massive audience and bring in new leads to your business.

Why Should You Sign up for Google Adwords Management Services?

Marketing is all about reaching people interested in your products and services. Google Ads, as a part of paid advertising, gives you plenty of web fits through its reach, cost-effectiveness, and turnaround time for results. Here are the top seven reasons why you should invest in Google AdWords management services:

1. Increases Leads and Customers

If you set up your campaign properly, then you can get potential sales leads to your website. In fact, Google Ads has a click-through rate of 4-6%. The advertising model allows you to focus on the people who are searching for what you offer. It means you can refine your targeting to boost your visibility, bringing in potential customers, all while staying within your budget.

2. Ease with Flexible Marketing

Google Adwords is an extremely flexible marketing platform suitable for businesses of all types and sizes. It is compatible with other marketing platforms and software systems. You can easily customize your campaigns to focus on targeted audience requirements. For instance, you can create targeted Google Ad campaigns based on location, or the site they are accessing, like Google search, maps, or YouTube.

3. Gives High ROI

According to Google, advertisers are making $8 for every $1 spent on Google Ads. Moreover, Google Ads makes you pay only for the ads people click on. Once you optimize your campaigns, you can get a high Return on investment.

4. Get Transparent, Fast Results

Google Ads work really fast. Launch an ad campaign today, and you will start seeing results in no time. Of course, the results depend on your ad setup, targeting, bidding, etc. However, the advantage is especially beneficial for smaller brands.

5. Measure your Performance

Tracking, measuring, and evaluating your ad performance is easier than ever with Google Ads. It provides detailed analytics of your campaigns, including clicks, conversions, impressions, and traffic. Moreover, the Google Ads reports allow you to track where leads come from and the keywords that trigger the ads to streamline your efforts.

6. Helps you Learn About your Market

While the traditional research methods, like interviews or questionnaires may give results. With Google Ads, along with the results, you can get valuable data about customer preferences and requirements, allowing you to fine-tune your marketing efforts. For instance, you can learn about the top keywords that are most popular among your targeted audiences and are effective in generating results.

Strategies to Grow Your Business with Google Adwords Management

Since Google has a massive customer base, the platform can earn you new leads using its AdWords. While there is no digital marketing without Google Ads, how to craft a well-structured campaign that actually drives results is the most important question. Take a look at the top strategies below to create the best ads on Google.

● Have A Clear Goal

Assess what you want to achieve with your ad campaigns - do you want to increase your traffic? Or spread awareness about your brand or get more sales? When you set a clear goal, you can choose your strategy and fix your budget.

● Know your Audience

Understand your audience by assessing which top keywords they are searching for and the most popular purchases by the customers through ads. Find answers to such questions to create the best ad for your audience.

● Choose the Right Keywords

Google ads perform based on keywords. Use keyword research tools like Semrush to find the right keywords for your campaign. Avoid broad keyword terms and adjust the words to match your ads.

● Write compelling ad copy

Your ad copy should ship your audience in their track and concise them to take action. To achieve desired results, ensure every element, from content to call to action in the ad campaign, is compelling and engaging for your audience.

● Don’t Forget the Landing Page

When users click on your ad, they go to your landing page. Make sure the page is up-to-date and is relevant to the ad to increase the conversion rate.

Wrapping Up! - Turn Every Click into Loyal Customers with IceCube!

Are your advertising campaigns failing flat? Perhaps they have failed to reach the right audiences, or maybe you are unhappy with your ROI. Then it’s time to invest in Google Ads. It is an effective way to drive qualified traffic, or best-fit customers, to your business while they are searching for products/ services like yours. But with a business to run and customers to serve, you may not have the time to deal with the intricacies of Google Ads or manage campaigns by yourself.

At Icecube Digital, the best Adwords Management Company, we take care of your ad campaigns and put your business in front of new faces and ahead of your competitors. But, we don’t just run Google ads and stores at mere clicks; we build a conversion system to convert traffic into leads and turn leads into loyal customers. Our team combines our deep expertise in ppc packages with conversion-optimized landing pages and real-time lead capture to help you get more for every penny you spend.

Get in touch with our experts today and say hello to explosive growth with better value, leads, and sales for your business!

Frequently Asked Questions (FAQs)

Q1. Are Google Ad Services Free?

Neither Google Ads nor its management is free of cost. Google AdWords is a form of paid advertising.

Q2. Can you manage Google Ads on your Own?

Of course! You can create and manage your business ads. But without constant attention and industry knowledge, you are less likely to get the desired performance, which can be made possible by hiring an expert.

Q3. What is the cost of having someone manage your Google Ads?

The costs for managing your Google Ads or any type of paid ads vary depending on keyword bidding, location, and your industry.

Q4. How long does it take to see results with Google Ads?

Google Ads puts your business in front of the target audience instantly. However, to see consistent results, it will take around 2-3 months of testing, optimizing keywords, refining targeting, and improving ad creatives.