Live
- Celebrating 107 Years of Osmania University: A Legacy of Academic Excellence
- Hate-hate relationship new trend in Indian politics
- Gadwal collector briefs on details of voters
- Jupally Krishna Rao takes part in Alampur rallu
- Bharath Prasad files 3rd Nomination
- Baisakh Month: A Time of Auspicious Beginnings and Sacred Festivals
- Oust BJD govt for overall development, says Shah
- Unveiling the Hidden Gems: Surprising Health Benefits of Garlic Peels
- Overcoming Sleep Struggles: A Comprehensive Guide to a Restful Night
- RTC bus hit the auto
Google plans to protect you from ads on the Web
Google plans to protect you from ads on the Web
Google has detailed its goals of respecting user privacy while maintaining a well-functioning ad-supported website. Google said that many publishers and advertisers rely on online advertising to fund their websites and reach new customers.
Google said it aims to develop the 'Privacy Sandbox' proposals to make the web more private and secure for people. Google said in a blog post, "It will support the ability of publishers to generate revenue from advertising inventory and the ability of advertisers to secure value for money from advertising spend."
It will also consent to a good user experience while browsing the web, including in relation to digital advertising, by giving them substantial transparency and control in relation to their data while browsing the web. It will not "distort competition between Google's own advertising products and services and those of other market participants".
Google said that many publishers and advertisers rely on online advertising to fund their websites and reach new customers. Last week, the tech giant cleared a major regulatory hurdle when the UK competition watchdog formally accepted the tech giant's Privacy Sandbox commitments so they don't harm competition or unfairly benefit the search giant's own advertising business.
The UK Competition and Markets Authority (CMA) shared that it is working jointly with the ICO (Information Commissioner's Office) to oversee the development of the proposals so they can protect privacy without excessively restricting competition and harming customers. Google said it will also grow its engagement with industry stakeholders (including publishers, advertisers, and ad technology providers) by providing a systematic feedback process to incorporate reasonable views and suggestions.
"We will also establish a dedicated microsite, available from privacysandbox.com, explaining these channels in more detail and offering a new feedback form to submit suggested use cases and API feature requests, by the end of February 2022," said Google.
"Helping businesses adapt to a privacy-safe web, through invention and collaboration, can help provide the foundation for long-term economic sustainability and growth," it further added.
Disclaimer: With inputs from IANS
