Ranveer brings rap revolution in India!

For generations, Bollywood superstars have propelled societal fads and created huge trends.

Ranveer Singh, whose stardom cuts across demographics and regions of our country, has brought niche rap, hip-hop music from the streets of the country and made it massively mainstream.

With Ranveer delivering the huge success of 'Gully Boy' and popularising rap/hip-hop through his breakthrough label IncInk, India is seeing this genre as the new fad in brands and films.

First with 'Gully Boy,' he delivered a career-best performance and set the cash counters ringing as the film became a blockbuster. He also launched his passion project, an independent record label IncInk, aimed at discovering, nurturing and promoting young artists from across the country.

His first 3 talents are brilliant hip hop artists Kaam Bhari, Slow Cheetah and Spitfire. A genre that was once considered hugely small, rap/hip-hop is now majorly commercial.

We spoke to Ranveer Singh to speak about this rap revolution in India. "The time of Hindustani rap/hip hop has come and this is the much-needed explosion in the music scene of India.

These are exciting times for original music in India and rap/hip-hop is a huge refresher. Hindustani Rap/hip hop is no longer an underground music scene.

It has become the language of the youth and it is the biggest thing happening in Indian culture today."

According to Ranveer, "India has always produced spectacular original content and now is the time for rap/hip hop and the incredible artists whose poetry is speaking of a revolution."