Facial Dry Brushing: Viral Jawline Hack or Just Another Beauty Trend?
Facial dry brushing is trending for glow and jawline definition, but experts say its effects are mild and temporary.
The beauty industry’s fascination with youth and definition has found a new obsession in 2026: facial dry brushing. As social media continues to fuel quick-fix skincare trends, practices promising a sculpted jawline and radiant skin are gaining traction. From ice facials to facial rollers, many such hacks have come and gone — and now, facial dry brushing has stepped into the spotlight.
At its core, facial dry brushing is a simple skincare technique. It involves gently brushing the face with a soft, dry brush to exfoliate the skin. The process aims to remove dead skin cells, stimulate blood circulation, and leave the skin looking fresher and smoother. Typically, it’s done on dry skin using light, upward strokes for a short duration, followed by cleansing and moisturising.
One reason behind its sudden popularity is its simplicity. Unlike elaborate skincare routines or expensive treatments, facial dry brushing is affordable, product-free, and easy to perform at home. As more people gravitate toward minimal, “clean” beauty routines, such low-effort practices feel appealing and accessible.
Many people also compare facial dry brushing to gua sha, but the two work differently. Dry brushing focuses primarily on surface-level exfoliation and circulation using a brush, while gua sha relies on a smooth stone tool and facial oils to massage deeper tissues, relax facial muscles, and encourage lymphatic drainage. While both can temporarily reduce puffiness and boost glow, their techniques and effects are not the same.
Supporters of facial dry brushing highlight several benefits. Regular, gentle brushing can help slough off dead skin cells, making the face feel softer and look brighter. Increased blood flow may result in a healthy, natural glow. Some also notice reduced mild puffiness due to improved lymphatic movement, especially around the jaw and neck.
However, when it comes to achieving a sharply defined jawline, expectations need to be realistic. Jawline structure is largely determined by bone shape, muscle tone, and overall body fat. While dry brushing may momentarily improve skin firmness and reduce swelling — giving the illusion of better definition — it cannot permanently sculpt or reshape the face.
Like many viral beauty trends, facial dry brushing comes with potential downsides if not done correctly. Using stiff bristles, applying excessive pressure, or brushing too frequently can irritate the skin. This may lead to redness, dryness, sensitivity, or even damage to the skin barrier. People with sensitive skin may experience burning or itching, while those with acne, rosacea, eczema, or open wounds should avoid the practice altogether, as it can worsen existing conditions.
Hygiene is another crucial factor. An unclean brush can harbour bacteria, increasing the risk of breakouts or infections.
For those who choose to try facial dry brushing, moderation and technique matter. A soft brush specifically designed for facial use is essential. The skin should be clean and completely dry before starting. Light, upward and outward strokes should be used, avoiding the delicate eye area and any irritated or broken skin. The process should last no more than one to two minutes and be limited to two or three times a week. Cleansing and moisturising afterward helps soothe the skin and restore hydration.
Ultimately, facial dry brushing can be a gentle addition to a skincare routine for exfoliation and glow — but it’s no miracle solution for a chiselled jawline.
