Democratising fashion

With an aim to democratize fashion and make luxury wears accessible to all, fashion designer Payal Singhal has collaborated with Delhi-based ethno-fusion brand Indya to launch an affordable summer festive capsule collection.

We spoke to Singhal and Tanvi Malik, co-founder of Indya, to know more about the collaboration, the collection and the design philosophy behind it. Read on:

How did the collaboration happen?

Payal: Our endeavour has always been to be an all-encompassing label that offers something for everyone at every price point. We wanted to do a collection that makes the Payal Singhal signature more approachable and attainable, and for that, Indya made for the perfect brand to work with.

Tanvi: Indya's designphilosophy has always been centered around the multi-tasking millennial woman who wants her occasion wear wardrobe to not only be glamorous but also modern, affordable, functional, and fuss-free in styling. We have always endeavored to break the cultural code and make clothes that are extremely utilitarian and flatter women in all their beautiful shapes and sizes. Payal's designs reflect just the same values. While she has strong signatures and a unique design language, she also has a modern and fusion sensibility that could be incorporated into our own design DNA to make it relevant to our Gen Z and millennial audience. Collaborating with Payal is another step in our endeavour to democratize fashion and introduce our audience to products and designers that may not be accessible to them otherwise.

Tell us about the design process and what you had in mind while designing the collection?

Payal: We wanted to create a collection for the new age bridesmaid. In this fresh line of celebratory wear, you'll see a modern Indian sensibility and bohemian edge blend with playful elegance and current designs.

Describe the collection in three words

Payal: Fresh, Flattering and Versatile

Who do you see wearing this collection?

Tanvi: Every girl who is looking for a standout look this festive season. With its fuss-free and experimental silhouettes, playful embellishments, and bold prints, this collection is for every woman who is looking for glamour and comfort, all packed together.

Your advice to the 2021 bride and what she should keep in mind while shopping for her bridal outfit and trousseau?

Payal: The 2021 bride should go for something that makes her look beautiful on her big day and something which is grand yet appropriate for an intimate wedding so it has to be elegant and understated at the same time. Also I have always reinforced that one should invest in a piece which has a great re-wear value and that's how I conceptualise my designs too.

How do you think the pandemic changed the design philosophy and trends?

Payal: It made us rethink our product offerings and we launched a line of masks which was the need of the hour. We also introduced Loungewear and athleisure options in order to keep up with the demand for comfortable yet fashionable options to wear at home.