Max unveils Life Out There collection

Max unveiled its latest Autumn/Winter 2016 collection at Oasis Mall in Hyderabad on Wednesday. The simple joys of new experiences are highlighted through the subtle references of the stylish Boho autumn look inspired by Coachella. The new collection, ‘Life’s Out There’, is all about giving you the nudge to do what you always dreamt of doing. Travelling to unknown places, seeing the world and discovering the real you and doing it in style.

Commenting at the launch, Vivek Sharma, General Manager at Lifestyle International Pvt Ltd Max Retail, said, “We think fashion is not necessarily about labels, not about brands. It's about style statement that comes from within. Our focus is to bring a change for everyone to relive the small joys of life with our collection and begin a new style journey with us. We have introduced our new collection to make you look your best for the season.”

The womens wear collection pays tribute to the nomadic bohemians. Flared denims, Bohemian maxi dresses and scarf prints are accentuated by tassel and chain details. Dainty floral prints are the key highlights that can be seen in varied sizes and combinations. Menswear takes its inspiration from the 90s music era with a tribute to the grunge rock legends, the story uses shades of black, grey, navy, plum and teal.