New UC Browser announces partnership with Colors TV

New UC Browser announces partnership with Colors TV
Highlights

UCWeb Inc., an Alibaba Mobile Business Group Company today launched a New UC Browser and announced its strategic content partnership with Colors TV.

UCWeb Inc., an Alibaba Mobile Business Group Company today launched a New UC Browser and announced its strategic content partnership with Colors TV.

Driven by big-data technology, the New UC Browser includes news feeds from UC News making it an integral part of UC Browser now, with more customisation options for the users. UC Browser has been updated keeping in mind the user preferences for trending and relevant information at the fingertip.

The partnership with Colors TV for some of its shows is a reinforcement of the strategy of Alibaba Mobile Business Group, to digitise entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users who access internet on the go.

UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 Million Monthly Active users (MAUs) globally. Today UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top 3 mobile browsers, according to StatCounter.

In Q1 FY 2016 - 2017 results of Alibaba Group, UCWeb has played a significant role by strengthening company's competitive positions in digital media and entertainment category. The digital media and entertainment segment of Alibaba Group operates businesses through multiple properties including UCWeb.

Commenting on the growth and new strategy, Jack Huang, President, Overseas Business, Alibaba Mobile Business Group said, “Our new milestone of reaching 420 million MAUs has placed us at par with Twitter and Instagram.

Our vision in the coming years after success in India, is to serve half the population of the planet. Our strategy is to focus on "Glocalization" which is going global by offering localized solutions in each market. We believe this strategy will lead us to a new digital era, which is GUF Google, UCWeb and Facebook.”

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