Godrej launches compact locker

Godrej launches compact locker
Highlights

Godrej launches compact locker. Godrej Security Solutions, a part of Godrej Group, on Wednesday launched Goldilocks, its compact personal locker for the security of everyday valuables.

Hyderabad: Godrej Security Solutions, a part of Godrej Group, on Wednesday launched Goldilocks, its compact personal locker for the security of everyday valuables. Priced at Rs 6,499, the compact locker has been designed and developed in-house by the security solutions major.

Mehernosh Pithawalla, Head (Mktg), Godrej, with compact lockers

“With Goldilocks, we not only offer consumers the safety value, but also help them stay organized and clutter-free with their everyday valuables such as wallets and watches,” Mehernosh Pithawalla, Associate Vice President & Head – Marketing, Godrej Security Solutions, told media here after showcasing the new offering.

Innovation and consumer insight are key elements to create products that are not only relevant to consumers but also enhance their lives, he added. The security solutions major is aiming at selling over one lakh units of the Goldilocks over the next six months. “In Andhra Pradesh and Telangana, we are going to sell 15,000 units in the same period,” he added.

He further said that efforts were underway to launch three shelf lockers for which the prices are yet to be decided. On revenues side, Godrej Security Solutions is eyeing Rs 860 crore in turnover in the current fiscal against Rs 750 crore last fiscal. Banking sector, Rs 450 crore, accounted for large chunk of its revenues last fiscal. Home safe products contributed Rs 170 crore and the remaining came from exports.

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