26,000 Corporate Employees Touched and Going Strong: ChampCamp from Medi Assist aims to Redefine Employee Engagement

Chennai: Medi Assist, the Bangalore-based managed healthcare organization, has introduced ChampCamp, an interactive format that combines health benefits and wellness with fun, games and social engagement. In less than six months, ChampCamp has reached nearly 26,000 employees at some of India’s finest corporate campuses. ChampCamp has significantly increased employee participation at onsite health benefits and wellness events, delivering as much as 40% increase in utilization at events conducted for the likes of Flipkart, Adobe, Wipro, Persistent Technologies, Exilant, Cipla, Syniverse and more.

“Wellness programs are a key retention strategy for corporates. HR managers also see a direct correlation between corporate wellness programs and employee productivity. But, our corporate customers often grapple with low employee participation in these events and they worry about sub-optimal utilization of their wellness budgets,” says Satish Gidugu, COO, Medi Assist. “In the case of onsite health checks, for example, either the employees don’t fully appreciate the importance of preventive care or they find it just too boring to wait in a queue for their turn to undergo medical tests. ChampCamp aims to solve for these by adding elements that appeal to young Indian employees – camaraderie and fun,” he adds.

Persona-based, targeted communication appeals to the different audience profiles among employees; group fitness challenges encourage people to bring their friends along; theme-based games engage participants while they wait for their turn at the onsite event; and social engagement activities convert plain-vanilla camps into an event that employees can cherish with post-event photos and videos.

Companies that have experienced ChampCamp are unanimous in their opinion that the format delivers lasting employee delight. Speaking about the ChampCamp conducted at Flipkart in Bangalore under the aegis of their wellness program, HarPal, Satheesh K V, Director, Total Rewards, Flipkart said, “This season Flipsters had a great turn-out at the ChampCamp and gave a happiness score of 4.6 out of 5.”

“ChampCamp is yet another attempt by us to focus on the obvious as well as the latent needs of our members. We have successfully conducted ChampCamp in various formats - to boost enrollment for health benefits at the beginning of the policy year, to increase utilization of health checks and also to encourage better financial planning by optimally utilizing corporate health benefits,” adds Satish.