Focus on female audience, says Witherspoon

Actress Reese Witherspoon said that women "should make up 50 per cent of the movies we see". Speaking at the Producers Guild of America’s 7th annual ‘Produced By’ conference on the Paramount lot, the actress offered plenty of encouragement to producers by stressing the need to focus on the female audience - as demonstrated by her recent producing efforts, “Wild,” “Gone Girl” and “Hot Pursuit.”

“Women make up 50 per cent of the population. We should make up 50 per cent of the movies we see,” Witherspoon said. Witherspoon shared that she and partner Bruna Papandrea created Pacific Standard company out of frustration with a lack of interesting roles for actresses. She said: “It is great to have specificity because people know what to send you. We are looking for great female parts.”