Rajamouli under pressure to release Bahubaali on time

Rajamouli under pressure to release Bahubaali on time
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Highlights

Well-known Tollywood director Rajamouli has apparently come under pressure from Bollywood distributors to adhere to “scheduled release date” of Telugu version of multilingual Bahubaali, starring Prabhas, Rana and Anuskha. He has in fact been asked to weigh the postponement of date for film release against the loss the Bollywood producer, who has made the film in Hindi, and distributors suffer.

  • Prodding becomes necessary as director is reportedly trying to tinker with scenes and shoot again
  • Because it is a multilingual film, Hindi version producers and distributors are pushing for it to stick to July 10 release date

Hyderabad: Well-known Tollywood director Rajamouli has apparently come under pressure from Bollywood distributors to adhere to “scheduled release date” of Telugu version of multilingual Bahubaali, starring Prabhas, Rana and Anuskha. He has in fact been asked to weigh the postponement of date for film release against the loss the Bollywood producer, who has made the film in Hindi, and distributors suffer.


The Bollywood distributors have already set the schedule for release of the film worldwide and given it a wide publicity. Initially, the film was a bilingual venture in Telugu and Tamil. But plans underwent change following B-town filmmaker Karan Johar buying rights for the film by shelling out Rs 10 crore. Rajamouli directed the Hindi version extensively to make it an attention-grabbing film.


Even as producers of the film in all languages have set July 10 for its release, Rajamouli and his team have reportedly decided, if sources are to be believed, to tinker with a portion in the film, depicting “bull scene.” He is attempting to rework the scene on 4 CG shots to make it perfect though the recently released trailer and it has got tremendous response.


So for the first time in his career, Rajamaouli could be facing some pressure from Bollywood distributors and exhibitors, who are reportedly hurrying him up to stick to July 10. If they postpone it even by a week, they would be pitted opposite Salman Khan’s “Bhaijan Bhajrangi” since it’s tentatively slated for release on July 17.


Apart from it in Bollywood, big chain of theatres like Reliance, Inox and PVR along with owners of thousands of single-screen theatres discuss and fix a particular date for star-studded movie six to eight months in advance, to avert a clash between big-ticket movies.


In a nutshell, the 2000-and-odd theatres across the world would be reserved for one particular film and if the film misses the date, then it would have to wait for another two or three months to secure the same set of theatres” reveals a source. Director Teja confirms that B-town is a different ball game.


“It’s true that B-town exhibitors and distributors fix release date six to nine months in advance for star-studded movies, so that everything is planned well ahead. Unlike in Tollywood where release date can be decided just a week ahead, Bollywood is more systematic” he adds.

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