Speaking at the platinum disc function of the forthcoming film Daana Veera Soora (DVS) Karna, veteran journalist Turlapati Kutumba Rao urged the government to exempt DVS Karna from entertainment tax to encourage young talent. It features the fourth generation of legendary actor NTRama Rao. Nandamuri Taraka Rama Rao, grandson of Harikrishna, acts as Lord Krishna, while his younger brother Soumitri plays dual roles of Kucheludu and Sahadevudu.