Thugs of Hindostan: Follow Aamir Khan's character on Google Maps
OMG There are Thugs on the streets of Mumbai Thugs of Hindostan
OMG! There are Thugs on the streets of Mumbai.... Thugs of Hindostan.
Yashraj has partnered with Google to promote Thugs of Hindostan on Google maps. As soon as your search for your destination on Google maps and click on Directions, you get to see a small image of "Firangi Mallah" (Aamir Khan's character in the movie) next to the Start button.
As soon as you click on his image, you get a prompt with the message - Go with Aamir Khan from Thugs of Hindostan. Navigate with the thug to celebrate the film
Click on Chalo and you have Firangi Mallah's company along your journey.
Seems to be the first time a Movie production house has leveraged Google maps for advertising. Innovative & clutter breaking indeed!