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Job ads on Google sexist, says study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.\"The tool that runs experiments with simulated user profiles established that the gender discrimination was real,\" said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
New York: A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs."The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites."The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering. By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.
