Malaysians spend more but care little about environment
Malaysians Spend More But Care Little About Environment. Malaysians rate poorly when compared to Asean neighbours – with only about half the people...
KUALA LUMPUR: Malaysians rate poorly when compared to Asean neighbours – with only about half the people surveyed by Nielsen giving any thought to checking product packaging to gauge brands’ commitment to making a positive social and environmental impact.
The Nielsen Global Survey of Corporate Social Responsibility found Malaysians to be ranked second worst – just ahead only of Singapore – in being committed to making positive social and environmental impact.
The survey found close to eight in 10 consumers in the Philippines (79%) are more willing to pay extra for products and services from socially and environmentally-conscious firms – coming in first globally too.
Coming in next was Vietnam (73%), also third-highest globally while 71% of consumers in Thailand are willing to pay extra for brands which are committed to social and environmental causes.
Even Indonesia (65%) was ranked higher than Malaysia (57%) and Singapore (48%), while the global average was 55%.
The survey noted that more consumers are putting their wallets where their hearts are, and are adjusting their purchasing habits to support brands which are making a genuine effort.
“In the past six months, more than three quarters of Filipinos (76%) purchased at least one product or service because it was manufactured by a company committed to positive social and environmental impact, as did 68% of Vietnamese, 66% of Thais and 61% of Indonesians.”
Malaysians (49%) again scored poorly as did Singaporeans (48%), compared to 52% of consumers globally.
“As more and more foreign companies enter these markets, consumers are looking for brands which are committed to supporting local communities, improving the state of the environment and making a difference,” said Vishal Bali, Nielsen’s managing director of consumer insights in Southeast Asia, North Asia and Pacific.
“They’re highly influenced and informed by packaging when it comes to recognising socially and environmentally conscious brands.”
But, Nielsen qualified its study. “While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations.
“In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed behaviour rather than actual metered data.”