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Is Foster's beer brewed in Australia?
Highlights
What\'s synonymous with Australia? Kangaroo and of course the Foster\'s beer. But did you know that the Australian lager is actually not brewed in the same country? Taking offence to that an American is all set to sue the company for not brewing Foster\'s beer in Australia.
What's synonymous with Australia? Kangaroo and of course the Foster's beer. But did you know that the Australian lager is actually not brewed in the same country? Taking offence to that an American is all set to sue the company for not brewing Foster's beer in Australia.
Read on to find out more....
Leif Nelson from New York City has filed a class action suit against the company Miller as he claimed that the brewing company deceived him into thinking that the beer was imported from Australia due to the slogans - "Foster's, Australian for beer."
However, in reality, a South African brewing group SABMiller owns Foster's and the beer was being locally brewed at Oil Can Breweries in Fort Worth, Texas. The litigant's law suit filed at the Brooklyn Federal court stated that the consumers are believing that the beer they are purchasing is imported from Australia with Australian ingredients but instead it is being brewed in Fort Worth, Texas with United States ingredients.
Leif Nelson noted that Aussie links are used in the brand’s marketing campaign with slogans - “Foster’s — Australian for Beer.”
The New Yorker argued that the iconic blue Foster's label gives an impression that it was made in Australia with even the packaging bearing references to Australian culture including the Southern Cross constellation and Red Kangaroo image. Nelson also hit out at the inflated price even though the beer is brewed in the United States with domestic ingredients.
He alleged that the company made millions of dollars portraying the Australian connection else the drinkers would not have chosen the brand. Defending the Australian connection, a spokesman for MillerCoors stated that the company employed an Australian brew master to bring the taste of the beer as true to its origin as possible.
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