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Dilwale recipes
In association with the upcoming Bollywood flick ‘Dilwale’, Best Foods Limited launched a special recipe book on rice. The book was launched by Shah Rukh Khan and Kajol during the release of the colourful song, “Gerua” recently.
SRK and Kajol launch cook book
In association with the upcoming Bollywood flick ‘Dilwale’, Best Foods Limited launched a special recipe book on rice. The book was launched by Shah Rukh Khan and Kajol during the release of the colourful song, “Gerua” recently.
Speaking on the launch, Dr Aayushman Gupta, Chief Executive Officer, Best Foods remarked, “The book offers simple, yet interesting recipes on rice. We have a selection of 10 rice recipes, which are detailed well in the book under heads of health, occasional, innovative and quick and easy with attractive visuals and would engage the consumer to unleash the chef in them.”
Best Foods is also running a promotional campaign that offers customers a chance to meet Shah Rukh and win a trip to Dubai. Customers can participate in the campaign that will run until March 15 by buying a pack of ‘Best Rice’ and checking the scratch card that comes with it.
Venky Mysore, CEO, Red Chillies Entertainment said about the association, “Best Foods will help us reach out to more family audiences and be a part of their lives, especially through the ‘Dilwale’ special recipe book on rice.” ‘Dilwale’ will hit screens on December 18.
