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Parle Agro unveils Frooti’s summer campaign
Highlights
Parle Agro- Frooti has launched its new television campaign featuring Shah Rukh Khan. Commenting on the launch of the ad campaign, Nadia Chauhan, JMD & CMO, Parle Agro Pvt Ltd said “At Parle Agro we have a long history in bringing forth unique offerings.
Parle Agro Frooti has launched its new television campaign featuring Shah Rukh Khan. Commenting on the launch of the ad campaign, Nadia Chauhan, JMD & CMO, Parle Agro Pvt Ltd said “At Parle Agro we have a long history in bringing forth unique offerings. With this campaign, we are motivating people to go further and to take action by choosing #TheFrootiLife.
Shah Rukh Khan‘s charm is endearing and fits in with the brand’s new ethos, which is bold and contemporary yet is innocently naughty and has a sense of familiarity. We aim to give the consumer a peep inside the Frooti life where anything and everything could happen.”
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