Rinku Sobti comes up with online retail store

Designer Rinku Sobti launched her official online retail store where the brand ‘Rinku Sobti’ features designs inspired by natural elements, fusing traditional and contemporary work.

The clothes made using hand woven and organic material have a contemporary look. "I am happy to announce the launch of my online shop. It will allow me to expand my reach and deliver products across India," Sobti said in a statement.

"My collection has the rich colours of Varanasi along with modern designs that include chic style dresses, flowy skirts and understated jackets," she added.

Sobti’s collection consists of long and short dresses, tunics, kurtas, statement jackets and flowy skirts.

Sobti chose to have embroideries inspired by fruits, which highlight the weavers' colourful craftsmanship in her latest collection