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Revolutionary change in drinking it
Craft beer \"has brought a revolutionary change in beer drinking which gives a variety of flavours on offering and due to live manufacturing it makes beer drinking one good experience,\" Sameer Saroha of Boombox Cafe in Gurgaon\'s Sector 29 said, adding that it had encouraged more and more women to patronise bars.
Craft beer "has brought a revolutionary change in beer drinking which gives a variety of flavours on offering and due to live manufacturing it makes beer drinking one good experience," Sameer Saroha of Boombox Cafe in Gurgaon's Sector 29 said, adding that it had encouraged more and more women to patronise bars.
In coming days, a trend of cocktails like beer mojito "will bring a change in this sector", Saroha said. Microbreweries, according to Sunil Khera, General Manager of the Fortune Select Hotel in Gurgaon's Sector 49 that operates The Brewhouse, "have come as a god-sent gift for the people who are getting more comfortable with this new culture".
The new trend has enriched the typical drinking experience among beer zealots, who now understand their brew and ditch the extra calories that come with stored beverage.
"Fresh brew, as the name suggests, has no chemicals or preservatives, and can be very creatively crafted to cater to various tastes and flavours," Khera said.
Changing lifestyles and longer periods of hot weather have had a positive impact on the performance of beer in both the on-trade and off-trade channels, Nimit Mahajan of World Art Dining in West Delhi's Panjabi Bagh said.
"With increased leisure expenditure, beer registered a rise in volume terms, which was equally pronounced in the on-trade channel," Mahajan said.
