Sensitising children about traffic safety

Hyundai Motor India Foundation (HMIF) began Phase-II of its CSR initiative ‘Safe Move - Traffic Safety Campaign' in the city on Wednesday.

This will reach out to almost 10 schools and 10 RWAs in Hyderabad. The objective is to build upon the success of Phase I and spread awareness amongst children.

The programme will be implemented in association with the Ministry of Road Transport and Highways (MORTH) and Bollywood actor Shah Rukh Khan will continue to support it in his capacity as the company’s Brand Ambassador.

Launching the campaign YK Koo, Managing Director and CEO, HMIL said, “Hyundai Motor’s core philosophy is to be the life time partner of our customers in automobile and beyond and make the world a better place for nature, mankind and future.

Being a responsible car manufacturer, it’s our responsibility to appraise the children and communities of Hyderabad about the importance of road safety.

The campaign will continue till the end of the year. The initiative will have both online and offline engagement channels including airing of RobocarPoli animation series, four films on road safety that feature Shah Rukh.