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28 countries in 6 mins
Starbucks’ new campaign ‘Meet me at Starbucks’, showcases the impending need to meet each other rather than connecting virtually. At the heart of the campaign dwells the idea that “Good things happen when we get together” – a thought that is brought to life through a series of unscripted videos shot in-store across 28 countries.
A 5.45 minute-long video released as part of Starbucks’ new campaign offers a glimpse into the lives of people across the world
Starbucks’ new campaign ‘Meet me at Starbucks’, showcases the impending need to meet each other rather than connecting virtually. At the heart of the campaign dwells the idea that “Good things happen when we get together” – a thought that is brought to life through a series of unscripted videos shot in-store across 28 countries. Each of these videos capture millions of those people who get together at Starbucks stores every day and the various stories they have to tell.
Speaking about the campaign, Manmeet Vohra, director, marketing and category, Tata Starbucks Ltd, said, “Today we have a million ways of reaching out to each other via technology, but nothing comes close to meeting someone for that personal moment of connection. ‘Meet Me at Starbucks’ is a celebration of the simple truth: Good things happen when we get together. When we meet, we get closer, we give more joy and we connect better. We invite you to experience the joy of human connection at our stores.”
