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Indian apparels at Wimbledon
Allen Solly has announced its exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. This partnership also marks the launch of Allen Solly’s sub-brand Solly Sport. The collection will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores.
Allen Solly has announced its exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. This partnership also marks the launch of Allen Solly’s sub-brand Solly Sport. The collection will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores.
According to Sooraj Bhat, COO, Allen Solly, “Solly Sport has partnered with Wimbledon to exclusively market a fashionable casual wear line under a licensing arrangement with Wimbledon. Lifestyle inspirations in apparel are fast taking root in the Indian apparel scenario. Solly Sport is a tennis lifestyle brand and we believe that our association with Wimbledon will bring to our consumers an authentic tennis lifestyle line.
We are really excited about such an association with one of the most iconic global sporting events." Solly Sport will market an exclusive line of men's wear lifestyle apparel. The line was designed in collaboration with the leading French design firm – Groupe Carlin International to bring cutting-edge on and off court tennis fashion to the Indian consumer.
