Empowering livelihoods through sustainable fashion

Meet Avneet Adwani, the brains behind the brand NAAV. She is warm, kind hearted soul who aims at balancing both personal as well as professional life that we all know is a feat easier said than done.

“There’s nothing I enjoy more than working in my office with my creative team, discovering new possibilities of promoting a sustainable future, and post that going back home and spending quality time with my family.

I’ve always felt a responsibility towards society, and in every action of mine, both personal and professional, I aim in giving back to the society, a sentiment I feel is reflected in my brand, NAAV. In fact, its name itself, is formed by an amalgamation of the names of my husband and mine - Navin and Avneet.”

What does NAAV as a brand offer- We offer unique and timeless style that goes hand in hand with an individual’s personality and social attributes. Every garment we make, takes a significant amount of natural resources along with the hours of hard-work by artisans.

Hence, we believe it is our duty to carry on each and every garment, not for a few days, but for years to come. We offer a wide range of saris, suits, tunics, jackets etc. But personally, I believe to truly capture the spirit of NAAV, we do not like to think of trends but create outfits which can be worn again and again.

What inspires your collection-

As a brand, we prefer folk embroideries, natural fabrics such as silk, linens or cotton. A bohemian, detailed, hand-made prints. Beautiful block prints over classy yet sophisticated silhouettes. Our collection always stands to revive dyeing art or craft from India and the world. Ultimately, the main aim is to showcase our sources of inspiration, in the form of a well fitted, quality product.

What would you say is the USP of your brand-

Brand sensibility itself is our USP, our collections are creative, yet balanced and aim at lasting for a lifetime. Every garment reflects a cultural fusion; it is this diffusion of cultures that takes our brand to the global arena.

As all our outfits are universal in nature, I believe they appeal to all age groups. We derive our strength from all the rural, local women artisans. We believe it is their passion and skill that fill colour in our creation. To sum it all up, simple, yet sustainable fashion is our USP.

Fashion Advice-

Wear something comfortable, classy and honest to your personality, as opposed to spending a lot. Clothes must be cherished, not wasted. The sheer time, energy and skill that goes behind the creation of each garment is tremendous. One must spend wisely and sustainably.
Shop: Instagram- Naavbyavneetadwani, Facebook-Naavfashions