Manish Tewari takes on Modi
Union Information & Broadcasting Minister Manish Tewari has come up with a novel way to take on BJP prime ministerial face Narendra Modi, who has been...
Union Information & Broadcasting Minister Manish Tewari has come up with a novel way to take on BJP prime ministerial face Narendra Modi, who has been nursing social media constituency, on his own turf. Tewari took to the Union Cabinet and got cleared his proposal for establishing a New Media Wing in the Ministry of Information and Broadcasting for publicising government initiatives through Multiple Social Media platforms. The proposal for establishment of the New Media Wing was drawn up on the experience of the initiative undertaken by the I&B Ministry on a pilot basis to position itself on the social media platforms, such as Youtube, Facebook and Twitter.
Grapevine has it that since the youth is hooked on more to social media platforms that is where the government should reach out to them. The New Media Wing in the I&B Ministry would address communication and dissemination requirements of the government on social media platforms.
It would be headed by a senior joint secretary-level officer and will work under his overall supervision, direction and guidance. The expenditure for establishing the New Media Wing and the recurring expenditure thereon would cost the exchequer Rs 22.5 crore during the 12th Five- Year-Plan (1012-17), which has been approved by the CCEA.