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Brand Bridget is back

Brand Bridget is back
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Brand Bridget Is Back. Bridget Jones is back with a bang, a blast and a big baggage. ‘Mad About The Boy,’ Helen Fielding’s latest book on the neurotic...

Read. Laugh. Repeat. There is no other way to read the diary of the legendary Bridget than to put your brain on a temporary standby mode and just enjoy this mindless comic book

Bridget Jones is back with a bang, a blast and a big baggage. ‘Mad About The Boy,’ Helen Fielding’s latest book on the neurotic Bridget Jones, is as delightful as its original which regaled us almost a decade ago and its sequel. It is especially a total hoot for those women who had read the ‘Bridget Jones’ diary as a single and today, can relate to the much-married and harried mom of two. Her concerns are much like today’s woman – married, working full-time, with a demanding family. They both fuss over flaunting their super professional side, looking great for the anniversary party, tweet smart stuff, put up the ‘like’able posts on social networking sites and still have mundane problems like lice in children’s head, bad odour from the kitchen sink and Twitter account with dismal number of followers.
The 390-page easy print book by Random House India doesn’t really have a great plot, twists or turns. It just takes a peep into a person whose life and eccentricities are familiar to you. An out and out (overage) chic-lit book, it takes you on a merry, unpretentious ride. This time around Bridget is trying her luck as a Hollywood screenwriter. Her days are punctuated with writing scripts, rewriting it, facing the writer’s block, waiting endlessly for that one text message that gives her the good news of her script being made into a H’wood blockbuster, so on and so forth. But then again, it’s not going to be easy for BJ! She has a sports day to attend, co-parents to impress and manage the whole show as a mature and responsible mom. However, soon enough you are offered chunks of text that have adult humour and pages of toilet humour that Fielding thinks is ultra funny.
Bridget’s thoughts come alive in some places and you will never cease to fall in love with her for that. Sample this: “Got home and surveyed self. Aghast in mirror. I am starting to look like a heron. My legs and arms have stayed the same, but my whole upper body is like a large bird with a big roll of fat round the middle that when clothed looks like I should be served up at Christmas cranberry jelly and gravy when unclothed as though it’s been cooking all night in a pot in a box full of straw in Scotland and is about to be served up for an extended family’s post Hogmanay breakfast. Talitha is right. The secret is to alter the automatic fat positioning of unacceptable outdated phrase approaching Middle Age.”
The book keeps going back and forth with Bridget’s life right from her single days, being married to Mark Darcy, her two kids Bill and Mabel and dating all over again with Roxster who is half her age. However Bridget is nothing like any of the 50-year-olds we know. She is not bothered about her retirement, her future, her kids’ future or anything practical like that. Her concerns are immediate – like how come none liked my new selfie? Must do something about it. You get the drift, right?
Overall, it is for lovers of Brand Bridget with all her idiocies and idiosyncrasies. There is no scope for logic here. In most cases, you often feel you could think like her about the present moment and live it up in a big way. In any case, if you had a bad day at work, your teenage kids have abandoned you for Facebook or the Sunday re-runs on TV; Bridget Jones Mad About The Boy will come to your rescue to give you a few laughs.
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