Google’s free cabs offer

According to sources, the internet colossal Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venues etc.

The ad service linked to the transport service could give confidence to the consumers to respond more often to location-based special offers. Google management in California said Algorithms would work out the customer's location, the best route and form of transport.

The very idea has been welcomed by the analysts. Gregory Roekens, chief technology officer at advertising company AMV BBDO, told the sources that Google was trying to turn advertising into a utility and remove barriers for consumers.