Live
- UK begins probe into AI partnerships by Microsoft, Amazon
- Mr Rahul Gandhi, first you distribute your benami asset: Basavaraj Bommai
- Maharashtra: Rahul Gandhi promises farmers' commission, mechanism for loan waiver
- IT raids on Congress workers a ploy to obstruct election campaigning: DCM D K Shivakumar
- Congress workers protest IT raids on D K Suresh’s confidante
- Online Dating and AI: It's a New Age Love Story, says GenZ Daters
- Trees take on myriad unique forms in Ompal Sansanwal's solo exhibition
- Party gives everyone opportunities: Punjab Congress chief at Faridkot campaign
- Nikhil, Dhruva & Nikeetaa secure titles in INAC 2024
- Swati Sharma completed 60 parikramas around Shivling to get scene right
Apple more desirable despite Android dominance
Highlights
Apple More Desirable Despite Android Dominance. Apple More Desirable Despite Android Dominance In Emerging Markets: Report
Washington: Apple is seen as a more desirable brand in emerging markets where Android enjoys dominance, a new study has revealed.
A study by Upstream, done in conjunction with Ovum, showed that among buyers inBrazil, China, India, Nigeriaand Vietnam, Apple is the top brand when it comes to consumer wants.
It was found that preference for Apple garnered 32 percent interest from respondents compared to Samsung that received 29 percent interest and Nokia lagging at 13 percent, Tech Crunch reports.
According to the study, Android is powering 296,493 active smartphone devices in these regions, compared to 90,184 iOS-powered mobile gadgets.
However, Apple beat Samsung as the top desired platform for 2013, which could work in favour of the tech giant who aims to promote future growth in regions where it doesn't necessarily have that much penetration currently.
The report said that Apple is working more closely with retailers and partners in countries likeIndia to make hardware more affordable and accessible in other ways.
Next Story
ADVERTISEMENT
