New hiring trends in India


With an outlook on changing needs, and characterizing manpower as key to business growth, increased job opportunities and a reservoir of available...

Match-making: With an outlook on changing needs, and characterizing manpower as key to business growth, increased job opportunities and a reservoir of available talent pool, hiring would not be only about sourcing, interviewing candidates, and getting the vacancy filled.

Outsourcing: The recruitment industry and especially the recruitment process outsourcing (RPO) specialists are increasingly making use of social media and analytics to deliver both efficiency and experience. These two important factors would be the new favourites.

Hiring through Social Media: With 243.2 million internet users and 106 million active social media users among a total population of over 1200 million, the social media wave is yet to get into the heart of India. However, given its numerous benefits and ease of usage, there would definitely be an increased focus on social media channels.

Technology adaptability: As increasing number of employers reach out to Tier II and Tier III cities to meet their hiring needs, increased usage of technology would be a necessity.

Analytics: The business now expects HR leaders to be strategic partners. As the growth wave in business fires up the hiring engine of the organization, talent acquisition leaders are expected to have the armour of data.

Employee Referrals: Employee referrals will gain in importance with top global organization look at recruiting at least 50 per cent of their new hires through employee referrals. The reason for the growing popularity of employee referrals will be more as a source of sourcing passive talent.

Hard number based data: As with all other business decisions, data will increasingly drive recruiting decisions and efficiency of different sourcing methods and techniques

Candidate experience: With everyone fighting the war to attract the best talent, it is only obvious that organizations are now focusing on delivering an unparalleled experience to candidates. Though a year ago this intent was limited to industries like IT/ITES, it will soon be adapted by others too. Online

assessment: When you are operating in a country like India, which is on the verge of reaping the demographic dividend, frontline hiring becomes an integral part of the hiring mix. Conducting interviews is a mammoth task and does not deliver desired results. Online assessments are proving to be the best solution in such situations.

Passive candidates will be targeted: They have been attracting recruiters’ attention for quite some time now. And as increasing focus of organizations falls on “quality of talent” rather than time to fill or hiring manager’s satisfaction, this trend would grow further.

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