Have you ever noticed when you search for a product on the mobile web, you immediately start getting ad recommendations for the same on various other platforms, like in-game videos, social media apps, etc? That’s just one of the many features that mobile attribution is capable of! And Mobile Measurement Partner is one of the tools you need to uplift your marketing campaigns with high user interaction and return on investment! Exciting isn't it? Read on to learn more about mobile attribution, and how it can guide your marketing efforts.

What Is Mobile Attribution?

Mobile Attribution is one of the means to understand where your prospective app users are coming from or their journey before they land on your app. Websites use well-known third-party cookies to track a user’s journey to make sense of their experience, demographics, and location. Meanwhile, mobile apps cannot use this mechanism to do the same, so they use app attribution tracking to understand which campaigns, marketing tactics, media partners, and channels affect and boost their app install rates.

How Does Mobile Attribution Work?

In simple words, before users install your app, they research which app works best for them whether it's from the iOS App Store or Android Play Store. The user can come to know about your app through a website, ad, or an affiliate link published on social media. The possibilities are endless. Now there is never a 100% confirmation that the app will be installed in an instant but if it is, Phones attribution tracking helps to identify the source of install, and track the in-app user behavior for better results.

How Is Web Attribution Different From Mobile Attribution?

Web attribution is fundamentally done through Urchin Tracking Modules or UTMs that are used as tracking codes. The UTMs were later acquired by Google in 2005, which led to the creation of Google Analytics. UTMs work by appending the codes to any URL to configure the data analytics. UTM codes contain 5 initial parameters: campaign, source, medium, content, and term.

Mobile attribution was designed to understand user behavior, thereby allowing marketers to design attribution models to weigh the impact of different marketing decisions on end results. Mobile attribution tracking records the ID, IP addresses, location, etc. of devices, and combines all this into a single model so that when an app is installed the marketers can get a clear outline of the digital pathway that a lead followed before converting into an active user.

When a user lands on the app page, different analytics or data tools help capture the UTM codes and store them to track their online activity. You can build an entire attribution model on the web which helps us see things like last touch, first touch, and multi-touchpoints. It is quite a straightforward process for Phones marketers to control the entirety of the user experience starting from where the user begins their journey, the landing pages, where they browse, and more.

Mobile Attribution Implementation And Framework

Step 1: Choosing the right mobile attribution tool is a key component of digital marketing. Look for tools that prioritize app attribution tracking and user interactions for your marketing campaigns while also optimizing your KPIs.

Step 2: Do not forget to integrate the specified SDK into your mobile app. Software Development Kit or SDK allows app developers to track and present all relevant info like user interactions, installs, and events within the app.

Step 3: To ensure user interactions from various touchpoints of your marketing campaign implement deep linking. This allows users to reach the exact landing page of a product that appeals to them.

Step 4: Tracking post-app install attribution user behavior is as important as making a conversion. The effectiveness of your campaign can be measured by analyzing data from in-app events like purchases, sign-ups, and tournament participation.

Step 5: Make GDPR and CCPA your best friends while implementing mobile attribution tracking mechanisms! User consent is of utmost importance for data tracking and analysis. It is crucial to adhere to privacy and compliance policies to avoid getting flagged down by regulatory authorities.

In conclusion, the digital marketing world has broadened with mobile attribution platforms offering cross-device tracking. Phones app marketing attribution is your gateway for improved ROI and making your marketing campaign a raging success. While it analyzes user behavior, it manages to help you make data-driven decisions that reflect on the user’s online journey.