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IKEA promises strong service package, better homes for India
Leading Swedish home furnishings retailer IKEA, which is launching its first store in Hyderabad next month, says it is making a lot of effort to provide good service for India, as it expands its mission to provide a better \"life at home\" and healthy lifestyle across the world.
Almhult (Sweden): Leading Swedish home furnishings retailer IKEA, which is launching its first store in Hyderabad next month, says it is making a lot of effort to provide good service for India, as it expands its mission to provide a better "life at home" and healthy lifestyle across the world.
It said it will come up with a range of products that can be repaired, restored and recycled. "I, with the team, have done many home visits in India as it was utmost important for us to understand how Indians live in their homes and how IKEA can contribute to a better everyday life for the many Indians who love their homes," said Mia Lundstorm, Creative Director at IKEA India, during the brand's annual Democratic Design Days event held here recently. "We have put in a lot of effort into making a very strong and good service package for India.
"The common thread behind all IKEA products is their 'democratic design'. This is a five-pronged idea: Sustainability, form, functionality, quality and price. All these must be checked before a product rolls out," said Lundstorm.