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GVK scion unveils patriotic move
Highlights
G V Keshav Reddy, grandson of G V Krishna Reddy, the founder chairman and managing director of infrastructure conglomerate, the GVK group, on Friday announced launching of a social enterprise to promote the pride of being Indian within the youth.
Hyderabad (IANS): G V Keshav Reddy, grandson of G V Krishna Reddy, the founder chairman and managing director of infrastructure conglomerate, the GVK group, on Friday announced launching of a social enterprise to promote the pride of being Indian within the youth.
The Indian, as the apparel company is named, will also help the underprivileged under its giving initiative. With the slogan 'one for you, one for me', the company, based on e-commerce model, will give one product to the needy for every product sold.
"If someone buys a shirt, we will give another shirt of same quality and design to an orphan, someone living on street or someone who is deprived of amenities," said Keshav Reddy, the co-founder and director of the startup. To start with, the company will sell online Polo shirts, designed with Indian flag and its logo, a peacock, the national bird.
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