Upen Patel says no to fairness cream campaign

Upen Patel was recently approached by a skin care brand, asking him to endorse a skin lightening production. Given that fairness creams are brands that pay celebrities big, anyone would have been tempted, but apparently, Upen turned down the brand.

He refused to endorse anything that puts a value and thus discriminates based on one's skin colour, taking a stand similar to what Nandita Das had done a few years ago.

"This fair skin obsession has to be discouraged. It's so regressive and problematic to put a value, negative or positive to skin colour. It's actually the seeds of racism and it only promotes low self esteem. For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect" Says Upen