Culture Machine’s digital channel Blush along with Vivel collaborated with Bollywood superstar Amitabh Bachchan for the latest video in the ‘Unblushed’ series, ‘Ab Samjhauta Nahin’ which inspires women to say ‘no’ to a life of compromise.

In a narrative by the legendary actor, the video shouts out to women to challenge time-worn mindsets that stereotype and at times impede their choices. It encourages women to stop accepting biases and empowers them to live a life equal to that of their male counterparts.

"A right can never be silenced," the 73-year-old thespian says in the video. Blush released a statement, “It’s important to voice your opinion and believe in yourself. This is lost somewhere; we aim to revive this trail of thought in our latest video. Vivel was the best brand to partner with for this video as the concept is a perfect blend with their brand ideology."