Women's health, an issue close to my heart: Raveena

Actress Raveena Tandon, also a social activist, has lent support to a She's Ambassador campaign, aimed at empowering young girls to make decisions favourable to healthy lifestyles and social development. She says it's an issue she cares about whole-heartedly.

The initiative is a joint effort by PVR Nest and Mumbai Obstetrics and Gynaecological Society (MOGS). Raveena, who also features in a film for the campaign, said in a statement: "She's Ambassador is a CSR (corporate social responsibility) campaign to create awareness among young girls in the country, as these girls face many issues with regard to their health when they reach puberty.

"It is very important to educate them to deal on issues related to their health, sanitation, nutrition and mental well-being. I am very grateful to PVR Nest for giving me this opportunity to be part of a campaign of this nature which is very close to my heart."

The year-long campaign enables school girls to become 'health champions' for their peers and the community. It hopes to sensitise 10,000 school children in 50 schools through 100 workshops.

It will address the hidden concerns of adolescents, make health education and safe learning accessible to young girls, educate on health planning, influence social and economic integration of adolescents, provide youth counselling services and promote health policies and best hygiene practices.

The launch ceremony here on Tuesday saw former MP Priya Dutt -- Managing Trustee of Nargis Dutt Foundation -- as chief guest. She said the campaign is a "step in the right direction".