Central gets an ethnic perk

Hyderabad Central has launched a new ethnic wear section at its Panjagutta Store on Sunday. The fashion conscious public can choose from a range of heritage, fusion wear and designer collections. To bring this “high definition” section alive, Central has partnered with leading fashion brands like Neerus, Biba, Global Desi, Fusion Beats, Desi Belle, W and Mother Earth.

The centre of attraction is the exclusive collection of ethnic dresses developed by some of India’s leading fashion designers – Satya Paul, Taruna Singh, Omra, Jashn, Mebaaz and other personalities.

Speaking on the occasion, Vishnu Prasad, CEO, Central, said, “There are over 1,000 styles and designs from leading brands and fashion designers at the section. If this succeeds we will extend this concept to other Central stores across India.”