Potter mania hits crossword stores in India, for global book launch on 31st July.

Theres a letter from the publisher Hachette which Crossword CEO Kinjal Shah keeps close to his heart. The letter recognises that in 2007, when the seventh book of JK Rowling’s chartbuster series, Harry Potter and The Deathly Hallows released worldwide, Crossword led the sales numbers in India.

11 . 30 am on Sunday, 31st July, will see a similar frenzy, when the 1st Mumbai copy of the book should hit Crossword, Kemps Corner. Costume party, tattoo artists, special theme menu and lots more exciting activities planned pan India across Crossword stores .

This is a play, not a novel, and definitely the pick up remains to be seen. Having said that, “Harry Potter is the ‘Sultan’ of the book box office,” says Kinjal.

Yes, Crossword is aware that times have changed and that e-commerce players will also sell large numbers of the 2016 release.

Discounts, cashbacks etc; are all a part of the game. “But the experience at Crossword will be the differentiator,” thinks Kinjal. And Crossword Kemps Corner is where you want to be.

The experience curated for the launch is truly magical. The Harry Potter themed food comprises

1 Butter beer
2 Witch hat- cupcakes
3 Lightning scar cookies
4 Hot Chocolate

There’s also to be a Hogwarts Castle selfie-wall and a wizard musical/instrumental performance by Furtados School of Music.

Customers can also participate in the Harry Potter Quiz Contest, Costume Party, and get designs from tattoo artists.