Barcelona is gearing up to host the Mobile World Congress (MWC) 2025 from March 3 to March 6 at the Fira Gran Via in L’Hospitalet de Llobregat. With an anticipated 101,000+ attendees, the event will unite more than 2,700 exhibitors and 1,200 speakers under the theme “Converge. Connect. Create.” The conference promises major product unveilings, immersive demos, and thought-provoking discussions that will shape the future of technology.

AI Innovations Take Center Stage

Artificial intelligence is set to dominate the conversation at MWC 2025. Industry leaders like Google, Samsung, and Honor are ready to demonstrate how AI is revolutionizing smartphones, wearables, and a broad range of consumer devices. In addition, companies such as Nokia and Vodafone will feature cutting-edge 3D spatial sound technology powered by AI via the IVAS (Immersive Voice and Audio Services) codec. Attendees can also expect emerging brands to present novel AI-driven products that, while not yet market-ready, offer intriguing glimpses into future possibilities.

Smartphone Launches and New Gadgets

Despite its expanding scope, MWC remains a hotspot for mobile innovation. Key highlights include:

Xiaomi 15 Ultra: The latest from Xiaomi’s 15 series, with an emphasis on advanced camera capabilities.

Nothing Phone 3a Series: Featuring Qualcomm Snapdragon processors, these models are set to debut on March 4.

Samsung Galaxy S25 Edge: Although initially revealed at the Galaxy Unpacked event, the S25 Edge will make another appearance here.

Other Notable Launches: Expect new devices from HMD and Honor, alongside Lenovo’s ThinkBook Flip AI PC—a revolutionary foldable laptop with a vertical unfolding flexible OLED display. Additionally, robot dogs are poised to steal the spotlight, echoing last year’s trend.

Talent Arena: Nurturing Digital Innovation

MWC 2025 also introduces the Talent Arena, an initiative by Mobile World Capital Barcelona. This platform is designed to empower the global developer community by offering networking opportunities, skill enhancement sessions, and high-caliber keynotes. Notably, the event will feature a talk by Apple co-founder Steve Wozniak, further underscoring its commitment to fostering digital talent and creative innovation.