Samsung is gearing up to make a defining leap into the world of augmented reality with the launch of its long-awaited Galaxy XR headset. The company confirmed that the device—previously known internally as Project Moohan—will debut at the World-Wide Open event on October 21, 2025, at 10 PM ET (7:30 AM IST). The global unveiling will be livestreamed through Samsung’s official website and YouTube channel, marking a pivotal moment for both Samsung and the broader AR industry.

The Galaxy XR stands out as the first commercial device built on Google’s Android XR platform, a milestone that signals a new phase for immersive computing. The platform, co-developed by Samsung, Qualcomm, and Google, is designed to unify AR and VR experiences on Android devices. With this launch, Samsung aims to redefine how users interact with digital and physical spaces through mixed reality.

Interest in the Galaxy XR has been steadily building since last week’s leaks, which revealed crucial details about the headset, including its official name and its link to the Android XR ecosystem. Following these leaks, Samsung officially confirmed its plans for the October event, seemingly accelerating the announcement timeline.

According to Samsung, “the company said that it will use this opportunity to officially unveil its Android XR headset, internally known as Project Moohan.” This statement reaffirms the company’s commitment to entering the immersive tech market in a significant way.

The World-Wide Open event is expected to showcase more than just the Galaxy XR’s design. It will likely include insights into its features, software integration, pricing, and global release schedule. While official specifications remain under wraps, the device is widely anticipated to feature cutting-edge display technology, powerful Qualcomm XR processors, and intuitive spatial interaction capabilities, bringing an enhanced sense of presence to augmented experiences.

Samsung’s move comes at a crucial time for the extended reality (XR) landscape. With Apple’s Vision Pro and Meta’s Quest 3 already defining the high-end and mainstream segments, Samsung’s Android-powered alternative could offer a more open and accessible ecosystem. Analysts believe the Galaxy XR could help standardize AR development on Android and encourage new applications across productivity, entertainment, and education.

The upcoming event will also shed light on how Samsung plans to integrate the Android XR framework across its device ecosystem, potentially extending compatibility with Galaxy smartphones, tablets, and wearables. This integration could position Samsung as a leader in the growing AR hardware space, giving it a competitive edge against rivals in both the Android and Apple ecosystems.

Although pricing and regional availability remain unconfirmed, reports suggest the headset could launch before the end of 2025. Given the heightened anticipation and Samsung’s history of innovation, expectations are high for a device that could bridge the gap between today’s mobile experiences and tomorrow’s immersive computing.

As the countdown to October 21 begins, the tech world is poised to witness Samsung’s bold step into augmented reality—one that may well define the future of Android XR-powered experiences.