Katrina Kaif launches her makeup label

Bollywood starlet Katrina Kaif who is known for her for flawless beauty and outstanding performances has recently launched its own beauty label Kay beauty.

The actress herself has announced that it has been in development for two years, and the journey included exploring different directions, testing various products, colour palettes, designing, packaging materials, etc. "Now, we're finally ready to unveil our creation," said the 'Zero' actress and added that she is excited and nervous about it. She stated that she found a good partner in Falguni Nayar of Nykaa and really admire how Falguni built her own company within a short span of time. Talking about the campaigning and marketing, Katrina stated that she initially asked Zoya Akhtar to direct the campaigning advertisement. But as she is busy with numerous commitments, she said that she won't be available to direct it but will happily write it.

As a part of promotions, Katrina Kaif also roped in Badminton star Saina Nehwal and Lady Superstar Nayanthara for a video. Katrina says that she cannot thank them enough. Fans are also super excited about the beauty label.

Have a look at Katrina Kaif's favourite #KayBeauty items here - https://t.co/OD0ivT5JCs pic.twitter.com/WIxUOCGAQj

— Katrina Kaif Online (@KatrinaKaifFB) October 21, 2019

After years of hard work #KayBeauty is out! https://t.co/ipBr8q5pgu

Congrats to Katrina Kaif and the whole team - us Katoholics are so proud! 👏 pic.twitter.com/jLURDCNcU9

— Katrina Kaif Online (@KatrinaKaifFB) October 22, 2019