Kent RO Tops India’s most attractive brands List in water purifier segment

Created On: 22 Sept 2015 7:09 PM IST

Kent RO Tops India’s most attractive brands List in water purifier segment

A just-released study by Mumbai-based TRA(formerly Trust Research Advisory) has ranked Kent RO as the number one water purifier brand in India’s Most attractive Brand 2015. Out of total 4 water purifier brands, including Pureit and Aquaguard, Kent RO is on number position. On all Indian brands ranking index Kent RO is on 144, far ahead of competitions who stand on 408 and even on lower ranks.

As per the findings of this study titles as India ‘s Most Attractive Brands 2015, the largest water purifiers brand Kent RO has secured 144 rank among the 1000 most attractive brands in India. In all, 1,000 brands, grouped across 230 categories, made it to India's most attractive brands' list.

The study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated five million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year's report.

A brain child of first generation entrepreneur Dr Mahesh Gupta, Kent Ro worldwide known for its revolutionary award winning water purification technologies including Mineral Ro Technology which ensure to have pure water with requisite minerals in the drinking water and later on zero water wastage technology RO purifiers to overcome the water wastage issue through RO purifiers.

Delhi headquartered Kent RO has over 40% market share in RO segment and it is growing CARG @ 25-30% year on year. The brand has winners of many accolades and recognitions including the only RO to have ISI mark from Government of India, Quality certification by NSF Lab USA and Gold Seal by Water Quality Council of USA.