Varun Dhawan invites fans to share designs for new collection

Skybags is back with Season - 2 of ‘The Canvas Project’ – the a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags for the company.

The campaign allows contestants to upload their designs and generate maximum ‘likes’ from their friends and followers on social media until May 31. Varun Dhawan, the brand ambassador, Skybags and Vasant Dewaji, VP – Design and Development, VIP Industries will personally review the entries and select the best design.

The winner’s design will feature on Skybags’ next collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board.

Announcing the launch Varun Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own.

The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

Commenting on the campaign Sudip Ghose, Vice-President, VIP Industries, said, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousand of design submissions and in season 2 we are hoping to double the figures.

As a brand we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of consumers and to offer a quality product.”

To participate one has to simply log on to http://www.skybags.co.in/ and submit their designs. They can ask friends & family to vote for their design.