DishTV unveils its new Brand Campaign: Life Masala Maar ke

DishTV unveils a new brand campaign- ‘Life Masala Maarke’. With this new campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion.

It depicts how we as Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border, everyone consumes entertainment with a twist and not in a mundane, sedate way.

This campaign has been created by McCann Ericsson and will be on air across leading channels starting April 1. It is targeted at a wide base and is for both new and existing consumers.

Through a 360° media approach, DishTV will be using multiple platforms such as Television, Out-of-Home and Digital media to bring the thought alive.

This comes at avery opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitisation.

Commenting on the new initiative, Arun Kumar Kapoor, Chief Executive officer, DishTV said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies.

We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion.

This is what our new AD campaign is all about, it embodies fun loving, spicy entertaining and Masala Maarke approach towards life with ShahrukhKhan being the sutradhar of the campaign.

This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maarke.”