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Greeting cards through post, virtually outdated!
Highlights
Greeting Cards Through Post, Virtually Outdated! At some point in a year, you celebrate your birthday, anniversary or a festival. You end up being a part of life-altering experiences which are good, bad, or painful.
At some point in a year, you celebrate your birthday, anniversary or a festival. You end up being a part of life-altering experiences which are good, bad, or painful. Yes, this has been going on for ages.
But what’s missing these days? It’s the tradition of sending greeting cards. As people have embraced mobile phones and the internet as the most dominant ways of communication, the popularity of the paper greeting card has eroded; especially among the young and the old.
"While digital tools generate a lot of news and chatter, they still are a fraction of the paper greeting card and gift business," says Madhav Sharma from Archie’s.
“I sent one paper greeting card in September, for my father's 65th birthday, but I can't remember when I bought one before that. Maybe sometime in 2007?,” says Sara, a teacher.
Online greetings are interactive, easier and free. It allows you not just receive a lovely greeting, but also to respond to it. There are even options for designing an online personalised card. This is where they score over a physical greeting card.
Greeting cards incorporating art-work by noted artists sold at various gift shops have apparently lost their sheen. Thankfully corporates have now stepped in to reinstate the culture of greeting cards. Certain companies now send New Year wishes through greeting cards which is spreading cheer at the postal department.
Madhusudhan, chief post master, Habsiguda, said, “It’s true that people had stopped sending greeting cards following emergence of new-age technology. It is difficult to calculate the reduction in volume of such postcards. But corporates have now started sending cards to their clients through the snail mail.”
“Have you learned a valuable lesson about family history from old photos, cards and letters that are still stored in the locker? Those tiny moments of joy would be rarely understood by future generations,” says 94-year-old Gita.
“Busy lifestyle is a reason for people to not send greeting cards.
When people think about the need to update address, affix labels and buy stamps, youngsters opt out of the tradition,” says Nargis Shah, a housewife.
A student of St Francis perfectly sums up the debate between tradition and technology, “Sending a card on Christmas is like lighting a diya on Diwali. It just can’t be done away with. It’s something very intimate and important”.
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